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There's a buzz in the air and it's not Buzz Lightyear. Exactly what is the buzz about? High-def! Questions abound beginning with what does an integrated digital plan look like and how much should I devote. It's become very clear if dealers want to go to the ever increasing digital customer you're going to need to spend more in this market. That's the advice of Martin Sorrell, chief executive of WPP. "Don't just do digital because you can," he stated. "You must do it because always be integrated. As a dealer you need to take digital to augment the sales digest." Sorrell said he is seeing signs that automotive brands are increasing their online marketing budgets this year.



When your people discuss with customers, take out the shackles of corporate speak you have locked around their necks. Train them instead to be themselves. Remember, people can sense too little of authenticity. If you're aren't part of their online conversation, authentic conversation, an individual might be dead.



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Cut the Cheese. Components cheesy clip art in serious sales pieces or brochures, unless your company is of a less serious nature, regarding party supplies or children's puppet routines.